When you look up the word "beauty" in encyclopedias, you get the impression that our ancestors invented it.
In reality, beauty existed on this planet long before we could appreciate it.

Humans have long tried to define beauty.
Some have explained it with mathematical proportions, searching for what were called the «canons» of beauty.
Most definitions associate beauty with «the harmony of shapes and colors» and with «pleasing to the eye».
We can distinguish two types of beauty in nature:
• The beauty of inanimate objects; such as sunsets, seascapes, full moons, ...
• The beauty of living organisms; found in plants and animals.

A beautiful flower is also a healthy flower.
At the market, you choose the best-looking fruits and vegetables.
For you, their good appearance demonstrates their good health.
When you observe animals, those that are healthy tend to be more beautiful, while those that are ill present characteristics that make them less appealing to us.
A beautiful squirrel is also a healthy squirrel.
Fat is unfit and ugly.

What people call "facial features" are simply folds in the skin of the face.
Humans start out as cute kids, and become increasingly ugly all their lives.
That's because their facial folds multiply and deepen continuously.
Large or hooked noses, bags under the eyes, crow's feet, sagging skin and enlarged traits are all caused by cutaneous folds.
All these folds can first be reduced in size, then removed completely by using grooming techniques.
This way, each individual can remove the features that make them less attractive, and reach their full potential for beauty.

Beauty is a visual phenomenon.
Only animals with a good sense of sight can appreciate it.
Its purpose is to attract, and it doesn't go unnoticed.
When we encounter it, it produces a powerful reaction in those who discover it.
Beauty distracts and captures the observer's attention.
It impacts the mind so greatly, that it is remembered for a long time.

Beauty is linked to seduction, attraction, and desire, which play an important role in courtship.
The greater the beauty of the person of the opposite sex, the greater the excitement.
This excitement isn't purely mental.
Beauty stimulates your hormones and glands; and numerous physical reactions follow.
You aren't always aware of them.
This initial attraction quickly transforms into desire.
In the case of great beauty, desire can haunt the observer's mind for the rest of their life.

Some would have us believe that appreciating beauty is a matter of time.
They say this because they know someone who is considered unattractive, but whom they no longer find unattractive.
They are familiar with these people and have grown accustomed to their features.
They may even find this perceived ugliness appealing.

Other people will say that your appreciation of beauty depends on your cultural origins; but in our globalized world, I don't think this holds true anymore.

Others will claim that beauty is a matter of personal taste, and that a person can be repelled by what others find beautiful.

Yes, personal tastes exist, but rest assured that a beautiful person and an unattractive person live in two different worlds when they walk down the street, because of the way the people they meet react to them.

Since beauty seems unattainable to many people, they denigrate it.
They deny its existence and claim it's in the eye of the beholder.
It's considered wrong to judge others by their appearance.
Unattractive individuals, unable to improve their lot, often resign or invent a hideous style.
They claim that beauty standards are an invention of the fashion and cosmetics industries, as well as the media.
The lobby of unattractive people is at war with beauty.
The fashion industry, in an effort at political correctness, now hires unattractive models to showcase its products.

To portray beauty more fully, you need to consider its development in humans over millions of years.
If you consider the evolutionary path taken, from our chimpanzee ancestors to modern humans, the results are fascinating.
As a species, we have continually become more beautiful, and we continue to do so.
Our appreciation of beauty has also progressed significantly.
However, while humans are born more beautiful than ever, they still become ugly with age just as much as their ancestors did.
That's because they don't take care of their beauty.
But, grooming is coming to the rescue.

Of all animals, only primates have evolved specialized tools and techniques to keep their skin healthy and beautiful.
Unfortunately, our ancestors stopped using them millions of years ago.
The following video shows how human grooming is the natural way to take care of your skin.

Human grooming rediscovered - Video